Artists on Instagram - A captivating story

Artists on Instagram – A Captivating Story

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There are some amazing artists on Instagram, my feed is full of them. Contrary to common opinion (mostly about Influencer and Celebrity profiles), they don’t make me feel inadequate in my abilities – quite the opposite – they make me feel inspired!

I came across a truly exceptional artist on Instagram recently, @psdelux, whose profile page is filled with the most outstanding pencil sketches and digitally enhanced drawings I’ve ever seen. He has 136k followers and impressive engagement (which is well deserved) – his latest post has 18,145 likes at the time of writing!

Artwork by @psdelux

Instagram: @psdelux

His art has evolved enormously throughout the 6 years he’s been posting, from beautiful fantasy landscapes, with rich colours and intricate detail in his early days, progressing through a series of hyper realistic animal and portrait studies, to technical creature studies on toned paper. His most recent works have evolved in to pencil sketches of animals which I can only describe as architectural. His style reminds me of Da Vinci’s vitruvian man – geometric yet fluidly artistic.

By looking through the images on his profile, I found myself following @psdelux’s journey on Instagram. I’ve read the story he has told me through his art and I have watched him develop and grow as an artist with each new drawing he posts.

This lead me to question what story my Instagram profile is narrating.

My artwork is still experimental – I haven’t quite found my style yet, although I know I’m getting close. I’m quite content doodling whatever pops into my head at the time, but if I were to hang all my canvases together in an exhibition it would look like they were done by several different artists. So I guess this is how my Instagram profile comes across – that is, after all, my online gallery space.

Andy Warhol – Marilyn Monroe, 1967

I began to think of famous artists and their unique styles – Picasso for his use of collage, symbolism and cubism; Jackson Pollock for his drip paintings and abstract expressionism; Andy Warhol for screen printing and Pop Art; Frieda Kahlo; Damien Hirst… When I hear these names an image of their iconic work immediately springs to mind, it’s what they’re renown for. Just as @psdelux is recognised on Instagram for his architectural pencil sketches.

It seems that having a style is ultimately what gives an artist their identity. How they developed it is the story.

There are many successful artists on Instagram, each with their own unique story to tell on the journey towards discovering who they are.

My style is still in development, but fingers crossed the story will be a compelling read!

Follow me @kim_aaronricks

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My toughest challenge yet…

Digital Marketing

Most people starting up a new business do so because they have a great idea, passion for the product or service and an undeniable dedication to see it through. Running a business in the CBD industry, however, requires much more than that.

I was recently asked to help with the digital marketing and social media strategy for Supplements for the Soul, a new UK based company, specialising in selling CBD oils, vape liquids and other cannabis-related products. As a Creative and Digital Marketing Manager I jumped on the opportunity and relished the idea of a new challenge. Little did I know how much red tape that challenge would involve…

CBD products are relatively new to the UK and, being a controversial topic (I have been explicitly told there must be NO mention of any medicinal benefits), this brings a mountain of barriers.

Here are a few of the NO’s I have encountered so far:

  • NO promotion on Facebook or Instagram (this includes boosted posts and page promotions)
  • NO advertising on Google. PPC is not an option here.
  • NO CBD product can be sold as a medicine – it must be categorised as a Food Supplement
  • NO mentions of medicinal benefits
  • NO reviews mentioning medicinal benefits – these must be removed from all digital channels (including your website, social media pages and other review sites)

From my initial research, these rules and regulations originate from an executive agency called the Medicines and Healthcare products Regulatory Agency (MHRA), who regulate medicines, medical devices and blood components for transfusion in the UK. An MHRA spokesperson said: “We have come to the opinion that products containing cannabidiol (CBD) used for medical purposes are a medicine. Medicinal products must have a product licence (marketing authorisation) before they can be legally sold, supplied or advertised in the UK, unless exempt.” You can read the full statement here…

Succeeding in any industry can be a challenge, but the business of CBD seems to be on a another level!

Have you had any experiences in the CBD industry? Or with CBD products? I’d love to hear your thoughts…

Chelmsford Open Art Competition

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I recently entered the Chelmsford Open Art competition and am thrilled to announce that two pieces of my artwork were selected for exhibition at Chelmsford Museum (in Oaklands Park, Moulsham Street)!

The exhibition was opened by renown international artist John Doubleday on Friday 2nd December, and runs from 3rd December 2016 to 5th March 2017

As an extra surprise, one of my paintings was chosen to be exhibited in the feature display window outside the museum! My other painting can be viewed in the main gallery space.